How to Find Out if Your Copywriter is Worth Top-Dollar
If you wish to use the internet to make money, you'll need a site. That site has to be well written, especially if you're hoping it will be profitable. Unless you are already a copywriter yourself, it's best to hire someone who is well-qualified to compose the text for your website. A great copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Obviously, not all copywriters are effective. Some copywriters have lots of talent. Some, on the other hand, don't have any but are trying their hand at writing since someone told them that online writing would be simple. Below are a few ways to help you tell the good from the bad.
Does the copywriter have his or her own site? Any copywriter worth his or her salt is going to have his or her own web site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they say they can help you with the one you are building? Look at the copy on this site. If there are lots of mistakes, this is not good.
How well do you react to the copy on the copywriter's web site? This goes beyond the simple noticing of grammar mistakes. Does the website copy cause an emotional response as you go over it? Are you feeling warmly toward click for more the copywriter? Does it make you want to keep reading and find out more about him or her? Does it make you feel like you want to employ that copywriter right away? Does the copy make you want to run the other way? Does it make you furious? These find are all really vital reactions and they deserve your attention.
Research the copywriter's background a bit. Seek reviews on third-party websites here and online forums. It's improbable that you will obtain any terrible reviews on the writer's own site. You want to do a search for the writer's name to find out if there are any testimonials or reviews on websites that aren't run by or able to be falsified by the writer him or herself. Pay attention to these reviews. It is a good idea to ask the writer to give you references too. You should actually get a hold of each reference and ask for an honest opinion about the copywriter from each person.
Make sure you spend at least a little time reading samples furnished by the writer. It is a good idea to inquire about samples beyond those that are displayed on the website. This is particularly vital when you're trying to employ a writer who claims to be an expert in a certain field. If the writing seems like a regurgitated Wikipedia article, you better find another copywriter.
There arelots of ways to figure out whether or not a copywriter is worthy of hiring. You ought to do some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.